go-to-market-strategy 
The Process Street
MARCH 12, 2021
A go-to-market (GTM) strategy is the way in which a company brings a product or service to market. No matter how good your idea is, you need a go-to-market strategy. That’s not to say that your idea isn’t a brilliant one, or that you haven’t got what it takes to bring it to market.
The Estrin Report
MARCH 25, 2024
Anytime the unemployment rate goes below 4%, there is a candidate tight market or a shortage of candidates. No number of Indeed ads are going to shake lose candidates unless you are offering the sun, the moon and partnership, Basically, most firms are posting and praying. Let’s look at the paralegal market in Los Angeles.
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NCBA Law Practice Management Blog
MARCH 16, 2023
Law firms have traditionally been built on the back of referral marketing. You know, lawyers going to events, meeting other attorneys and business owners, and thus generating inbound leads to their firms. And, that focus exists for a number of reasons: First, it’s a free (mostly) form of marketing – talk is cheap, right?
LawSites
MAY 19, 2023
Transforming your law practice to go fully virtual requires careful planning and the right tools, says Annette Choti, a lawyer for more than two decades who now advises law firms on digital marketing and growth strategies through her company Law Quill. Read the full article here.
CARET Legal
FEBRUARY 28, 2024
Email marketing can help to showcase your expertise, share valuable insights, and keep clients updated with relevant information. One method is to use email marketing to nurture clients who’ve engaged with you but haven’t secured your services.
Attorney at Work
JANUARY 17, 2022
Whether you manage your firm’s digital marketing strategy yourself or outsource your marketing, lawyers — especially small law firm owners — need to stay on top of the latest digital marketing advancements to ensure their websites continue to drive potential clients their way. The Continuation of Conversational Marketing.
The Process Street
JUNE 9, 2023
Business is very broad, so let’s put AI marketing under the microscope. In this post, we are going to look at five different uses of AI in marketing and dissect the case studies to see the effects it has on different areas of marketing. Yes, I know it’s a gimmick, but AI is everywhere these days.
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