Branding to Combat Pricing Pressure: Why Lowering Fees Isn’t the Answer for Law Firms
Attorney at Work
JANUARY 2, 2025
Law firms face increasing pressure to justify their fees as more price-sensitive clients turn to ALSPs or expand their in-house legal teams. Instead of engaging in a price war, the author of LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact, and Power, says investing in law firm branding is a wiser strategy.
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