City to City: How Local Is Your Web Presence?
NCBA Law Practice Management Blog
MARCH 30, 2025
If you practice in or near a major city, youre likely focused on marketing your law practice in said major city. Theres just one problem with that idea: so are all your competitors. But, your vision for a local web presence can be broader, if you zoom out. The fact is that if you start looking at suburbs, youre likely to find underserved communities; and, if your law firm can focus on providing services there, youll be more noticeable, since youll have fewer direct competitors.
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