customer-acquisition-vs-retention 
The Process Street
SEPTEMBER 13, 2021
Often we talk about PPC vs organic, brand vs conversion, SEO vs social, or any such pairing of activities. But maybe the biggest question at the top of the decision tree is: Acquisition vs Retention. Should you try to generate more revenue from existing customers? Putting it all together with process.
The Process Street
FEBRUARY 3, 2021
Whether I’m right or wrong (and before this gets any creepier), I know all this because I’ve created your customer profile, or buyer persona if you prefer. Organizations that use customer profiles to create and deliver content enjoy 73% higher conversions than those that don’t. Can a customer profile really leverage growth?
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LawTechnologyToday
NOVEMBER 11, 2022
Tracking KPIs takes time and effort, but the rewards are worth it when you see a big difference in your revenue and client acquisition processes. In that case, you probably already have critical data about your financials, staff productivity, and customer satisfaction at your fingertips. New client acquisitions. Active clients.
The Process Street
JANUARY 29, 2021
It was our job to deal with customer queries and complaints, to answer questions, and to make sure the service we provided met the customer’s needs. The email incident : My colleague forwarded a customer complaint email to our manager, adding an inappropriate comment to display his frustrations with that said customer.
The Process Street
JULY 21, 2021
According to Bain & Company , a mere 5% increase in customer retention can equate to a profit boost of 25%. This is because repeat customers will spend more with your brand – 67% more to be exact. Like Bain & Company, we at Process Street think it’s vital to get your customer service operations right.
The Process Street
APRIL 15, 2021
By understanding your user’s needs in the early stages of a design process, you’re more likely to consistently meet those needs, meaning a happy customer and reduced churn. User experience mapping vs. customer journey mapping. Common misconceptions confuse the terms UX map with customer journey map.
The Process Street
MAY 31, 2021
Research shows that a 5% increase in customer retention rates can boost profits by 55%. With this in mind, when it comes to customer success , it’s important you play your cards right to retain your customers. But before all, let’s quickly recap the basics, and define the difference between customer success 1.0
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