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Personal Injury Lawyer Marketing: Ultimate Guide

MyCase

As of a 2023 legal industry study , there are over 50,000 personal injury lawyers and attorneys currently operating in the United States. While navigating the saturated legal market of personal injury can seem daunting, your firm can carve out a distinct presence and attract clients that convert—with the right approach.

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How Attorneys Can Use Legal Data for Strategic Law Firm Positioning

Attorney at Work

With the improved access to litigation data from numerous vendors in the exploding legal tech ecosystem, solo practitioners, small law firms, and regional and midsize firms can take advantage of insights from data to position themselves as leaders and market movers in their respective practice areas and jurisdictions.

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Storytelling: Your Most Powerful Connection to New Clients

Attorney at Work

If people aware of your brand do not trust you, you’re going to have a hard time convincing them to use your legal services. Authentic and captivating stories help develop your firm’s personality and build credibility, creating stronger feelings of trust on the part of your target audience.

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How Paralegals Can Avoid UPL

Paralegal Bootcamp

Rules against UPL specify that paralegals (or anyone who is not licensed to practice law) cannot provide attorney-client services to people, among other prohibitions. Essentially, by this definition, a person who is not licensed to practice law may not offer attorney services or get paid for them.

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The Right (And Wrong) Way to Use AI as a Lawyer

ALPS

Jon Choi, professor of law at the University of Minnesota, said that ChatGPT struggled with things like spotting complex legal issues and applying specific areas of law to specific facts, but he admitted a “hunch” that AI would sooner than later serve a useful function as a research and writing assistant for attorneys.

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Elevate 2019

LegalTalkNetwork

There were also opportunities to tune-up one’s knowledge in specific practice areas like Cannabis Law, Elder Law, and Personal Injury as well as listen to a series of Tech Talks. . Among the issues discussed were the future of legal services, insurance, Cannabis Law, utilizing data, and access to justice.

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Best Law Firm Websites: Examples and Tips

MyCase

Websites for attorneys should be designed with the client in mind. Avoid complicated legal jargon—use plain language and keep the copy short and sweet. . Websites for attorneys need strong branding. First, it clearly states it’s a personal injury firm. A Smooth Client Experience. Evident Branding.