NCBA Law Practice Management Blog

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Trade Up: This Is Your Reminder That Brand Names Are Valuable for Law Firms

NCBA Law Practice Management Blog

Pre-pandemic, attorneys in a not insignificant number of states were disallowed from using ‘trade’ or ‘brand’ names for their law firms. You know, like ‘Taco Bell’ – though, you probably wouldn’t actually name your law firm Taco Bell. That meant that lawyers were basically left with naming their businesses after themselves – usually some combination of hard-to-pronounce last names.

Law Firms 130
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Equitable Distribution: Look Before You Leap Into a Partnership

NCBA Law Practice Management Blog

One thing I have found to be true about pretty much every lawyer I’ve ever encountered , is that they all just want to help people, when it comes down to it. At heart, they are generous of spirit; and, they truly do want to improve the lives of their clients. Now, I’ve also seen that approach extend to other business decisions. And, while that is generally a good thing, sometimes it causes attorneys to overreach.

Law Firms 130
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Flow State: Is Your Process Management Software As Fully Functional As You Think?

NCBA Law Practice Management Blog

If you’ve got workflow software you’re trying to launch or implement, and if it’s become a frustrating process – it may not be you, it might be them. Some process management software is too simple, for modern business use cases; and, if you get even a little bit sophisticated, you may run out of road, quick. That’s because some process management softwares only allow you to create manual task lists.

Law Firms 130
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It Ain't Done Until It's When: Following Through on Processes Is Essential

NCBA Law Practice Management Blog

Business owners, including law firm managers, tend to make a lot of assumptions. The most potentially dangerous of those assumptions, is that a process, once initiated , is bound to be completed. But, that’s a dicey pro position. In many cases, there’s no end in sight. That’s because business processes aren’t usually mapped out, as tightly as they should be.

Law Firms 130
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Drop Anchor: What Is Your Flagship Content?

NCBA Law Practice Management Blog

I talk to lawyers a lot about generating in-house content, that features them, and that is authentic to their personalities. Of course, I’m pushy: So, sometimes , attorneys get frustrated with me , and say : ‘Hey, I’ve got a lot going on!’ I get it. It’s tough to find the time – which is why it makes sense to specialize. Individual lawyers, then, should have ‘anchor’ content = the primary content you produce, that you can leverage in a number of different ways , and repurpose.

Law Firms 147
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Away Game: Law Firms Need Policies for Remote Workers

NCBA Law Practice Management Blog

Working from home ain’t the same as working in the office. I mean, you can’t do your laundry at the office – unless you have a really nice office setup. Now, the thing that’s interesting is that most law firms – most employers, I would go so far as to say – treat in-office and virtual employees the same way. That’s a combination of inertia, and a failure of imagination.

Law Firms 130
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Range Finder: How Do You Niche Down, When You're Already Practicing Law?

NCBA Law Practice Management Blog

Niche practices are successful, in part, because these effectively reduce competition for law firms, and also because it’s easier to market just one thing, rather than several. Now, it’s easy to build a niche practice right from the start of your law firm , because you can just pick what you want to do. But, if you’re already running a law practice, and want to niche down – the calculation becomes a bit more complex.