article thumbnail

How Attorneys Can Use Legal Data for Strategic Law Firm Positioning

Attorney at Work

With the improved access to litigation data from numerous vendors in the exploding legal tech ecosystem, solo practitioners, small law firms, and regional and midsize firms can take advantage of insights from data to position themselves as leaders and market movers in their respective practice areas and jurisdictions.

Law Firm 144
article thumbnail

Storytelling: Your Most Powerful Connection to New Clients

Attorney at Work

If people aware of your brand do not trust you, you’re going to have a hard time convincing them to use your legal services. Authentic and captivating stories help develop your firm’s personality and build credibility, creating stronger feelings of trust on the part of your target audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

ABA Annual Meeting 2019

LegalTalkNetwork

On a related note, we also caught up with the American Bar Association’s Marty Balough who brought along CNN’s Joey Jackson and Sidley Austin ’s John Levi as well as concert performers Robert Sims and Nancy Hays to talk about their support of the Legal Services Corporation and the type of work it funds. .

article thumbnail

Law Firm Email Marketing 101

MyCase

In the context of a law firm, attorney email marketing can be used for a variety of purposes, such as: . Attorney email marketing gives you a chance to touch base with people consistently. So if a client or their acquaintance needs your legal services, your law firm will stay top of mind. What is Email Marketing? .

article thumbnail

Law Firm Email Marketing 101

MyCase

In the context of a law firm, attorney email marketing can be used for a variety of purposes, such as: . Attorney email marketing gives you a chance to touch base with people consistently. So if a client or their acquaintance needs your legal services, your law firm will stay top of mind. What is Email Marketing? .

article thumbnail

Best Law Firm Websites: Examples and Tips

MyCase

Websites for attorneys should be designed with the client in mind. Avoid complicated legal jargon—use plain language and keep the copy short and sweet. . Websites for attorneys need strong branding. The best law firm websites have several factors that make them profitable. A Smooth Client Experience. Evident Branding.

article thumbnail

Law Firm Branding: How to Make Your Firm Stand Out

MyCase

Think of it as the personality of your firm. . Why is Attorney Branding Important? As an example of the effects of branding, let’s say someone is looking for an attorney for their divorce. Below we’ve broken down different aspects of attorney branding: . The American Bar Association reported there are 1.3 Color scheme.