article thumbnail

Storytelling: Your Most Powerful Connection to New Clients

Attorney at Work

If people aware of your brand do not trust you, you’re going to have a hard time convincing them to use your legal services. Authentic and captivating stories help develop your firm’s personality and build credibility, creating stronger feelings of trust on the part of your target audience.

article thumbnail

How Attorneys Can Use Legal Data for Strategic Law Firm Positioning

Attorney at Work

The decline began to pick up pace in recent years, moving a once vibrant practice area for personal injury attorneys to a less stable and sustaining opportunity. Subscribe to Attorney at Work. Though the spigot of asbestos litigation didn’t shut off overnight, it has gradually declined over the past two decades.

Law Firm 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

ABA Annual Meeting 2019

LegalTalkNetwork

On a related note, we also caught up with the American Bar Association’s Marty Balough who brought along CNN’s Joey Jackson and Sidley Austin ’s John Levi as well as concert performers Robert Sims and Nancy Hays to talk about their support of the Legal Services Corporation and the type of work it funds. .

article thumbnail

Law Firm Email Marketing 101

MyCase

Attorney email marketing gives you a chance to touch base with people consistently. So if a client or their acquaintance needs your legal services, your law firm will stay top of mind. For instance, if you’re a personal injury attorney, you can share a blog post about the five things to do first in a car accident.

article thumbnail

Law Firm Email Marketing 101

MyCase

Attorney email marketing gives you a chance to touch base with people consistently. So if a client or their acquaintance needs your legal services, your law firm will stay top of mind. For instance, if you’re a personal injury attorney, you can share a blog post about the five things to do first in a car accident.

article thumbnail

Best Law Firm Websites: Examples and Tips

MyCase

Ensure that the following information is easily accessible on your website: How your firm’s legal services can help potential clients —Clearly list which areas of law you practice and what services you offer, as well as specific examples of how you’ve helped clients. . It also establishes trust and expertise. .

article thumbnail

Law Firm Branding: How to Make Your Firm Stand Out

MyCase

For instance, the California Personal Injury Attorneys (pictured below) make it very clear to anyone who visits their site that they practice personal injury law in direct and concise language. For example, you should ask yourself: Who do you want to provide legal services for? .