It’s March Madness! … It’s April Madness! … Be Wary of Using the NCAA’s Trademarks
Broadcast Law Blog
MARCH 14, 2017
Less than a week ago, the National Collegiate Athletic Association filed a trademark infringement action in federal court against a company that runs an online sports-themed promotions and contests under the marks “April Madness” and “Final 3.” The short answer is through litigation and negotiations over a period of many years.
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