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It’s March Madness! … It’s April Madness! … Be Wary of Using the NCAA’s Trademarks

Broadcast Law Blog

Less than a week ago, the National Collegiate Athletic Association filed a trademark infringement action in federal court against a company that runs an online sports-themed promotions and contests under the marks “April Madness” and “Final 3.” which used the mark for sports programs it produced and registered the mark in 1989.

Sports 40
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From Forever 21 to FC Barcelona, a Look at adidas’ History of 3-Stripe Legal Battles

The Fashion Law

This is particularly problematic, adidas argues, given that it has “invested hundreds of millions of dollars [in] building” in connection with its brand, and given the parties’ history, which includes “continued attempts[s] to resolve this dispute without the need for litigation even after learning of these flagrant violations.”. Forever 21.

Legal 64