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Trademark Dilution: When Is An Applicant’s Proposed Mark Problematic For A Trademark Registrant?

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2d 1204, 1207, 26 USPQ2d 1687, 1689 (Fed. . §1052(d) on the basis that the applicant’s mark, “as used on or in connection with the specified goods or services, so resembles a registered mark as to be likely to cause confusion.” Trademark Manual of Examining Procedure § 1207.01. See also In re Shell Oil Co.,