Trademark Basics, Halloween Special: Tips and Tales From the Trademark Crypt
Broadcast Law Blog
OCTOBER 25, 2016
In 1984, the manufacturer of GATORADE ® beverages decided to use the slogan “Gatorade is Thirst Aid.” The owner of the THIRST-AID ® mark filed a trademark infringement claim and ultimately was awarded in excess of $10,000,000 in damages. Due diligence means more than running a trademark search. million on appeal).
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