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1-800 Contacts Names Warby Parker in Keyword Search Suit, Accusing Brand of Also Copying Website Design

The Fashion Law

Warby Parker is looking to tap into the pool of millions of customers that 1-800 Contacts has amassed as a result of more than a decade in business and hundreds of millions of dollars worth of “advertising, marketing, and promotion,” the Draper, Utah-based contacts company argues in a new lawsuit.

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Fashion Law in 2021: 12 of the Year’s Noteworthy Lawsuits

The Fashion Law

It follows from the similarly-noteworthy July 2021 securities class action lawsuit that an individual named Jeeun Friel filed against Dapper Labs Inc., Unlike itself, Nike claims that “adidas AG, adidas North America, Inc., and adidas America, Inc. Allbirds Faces Suit Over Sustainability-Centric Advertising.

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Warby Parker Says There is No Protection in Look & Feel of 1-800 Contacts’ Site

The Fashion Law

Warby Parker has responded to a lawsuit accusing it of attempting to confuse consumers into believing that its products are affiliated with those offered up by 1-800 Contacts. In the trademark infringement, unfair competition, and deceptive advertising practices suit that 1-800 Contacts filed with the U.S.

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