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NBA Star Luka Doncic Goes Hard in the Paint and Seeks to Cancel Mom’s Trademark

The IP Law Blog

An interesting trademark dispute has arisen between Dallas Mavericks phenom Luka Doncic and his mother over the trademark LUKA DONCIC 7, which is currently owned by Doncic’s mother. Doncic has said that he gave his mother consent to register LUKA DONCIC 7 when he was younger, but he has since established his company Luka99 Inc.

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