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Judge Won't Force Utah Credit Union To Rebrand In TM Row

By Kelly Lienhard (September 28, 2023, 5:03 PM EDT) -- A federal judge has ruled that Utah-based University First Federal Credit Union can continue using the "UFirst" trademark despite New York-based UFirst Federal Credit Union's claims that the similarities between the two names are causing customer confusion, finding that because the two financial institutions are on opposite sides of the country, they do not share the same customer market....

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