How to Use AI to Write Job Postings: Tips, Prompt Examples & More

According to an iHire survey, only 48.6% of employers think their job ads are effective, and the most challenging parts of writing a job ad are knowing what information to include to attract the right hires, ensuring the ad effectively “sells” their company, and deciding what information from HR’s formal job description to include or exclude.

When your job ads are often a candidate’s first impression of your organization, a lot is riding on that posting being crafted well. Fortunately, there is an innovative solution to enhance the whole process: Artificial Intelligence (AI). By integrating AI into job ad writing, HR professionals and hiring managers can achieve a new level of efficiency and effectiveness.

If you haven't incorporated AI into your strategy yet, it's time to reconsider. Let's explore some helpful job ad writing tips and how leveraging AI can create irresistible job postings that attract top-tier talent.

How to Use AI to Write Job Postings

Here are a few of the ways AI can save you time writing job postings and help you improve your ads.

Researching Keywords

AI can analyze industry trends and identify the most relevant keywords to include in your job ads. By integrating these keywords, you can optimize your postings for search engines and increase their visibility to potential candidates.

Researching Salary Ranges

Determining competitive salary ranges can be time-consuming. AI can quickly analyze market data and industry benchmarks to provide you with accurate salary ranges for your job ads. This not only saves you time but also ensures that you offer competitive compensation.

Writing Sections of the Ad

AI-powered tools like iHire's Job Ad Builder can help you write different sections of the job ad, such as the company description, job description, requirements/qualifications, and benefits/perks, and EOE/DE&I statement. This saves you time and effort while ensuring consistency and clarity throughout the ad. With AI assistance (and the prompt examples below), you can create job ads that effectively communicate your company's culture, values, and expectations.

Promoting Diversity, Equity & Inclusion

To promote fairness and equality, it's crucial to eliminate bias in your hiring process. This involves implementing policies that support equal opportunity employment (EOE) and foster a diverse, equitable, and inclusive (DE&I) environment. Leveraging AI, you can generate job ads that highlight your commitment to DE&I and avoid biased language.

AI Prompt Examples for HR

To get you started, here are some AI prompt examples for HR that can generate the building blocks of your job ad. Always carefully review AI’s output and edit for accuracy, clarity, and inclusivity.

Take this description of ACME, Inc. and write a short paragraph summarizing what makes us a great place to work for a job ad. Use a friendly and optimistic tone.

Write a short, bulleted list of day-to-day responsibilities for a Project Manager in the tech industry. Use a casual tone that conveys excitement.

What common skills and qualifications should be included in a job ad for a Customer Representative with three to five years of experience?

Take this list of benefits and perks and summarize them into a short paragraph for a job posting. Use a little bit of humor while still maintaining a professional tone.

Write an equal opportunity employer statement that encapsulates ACME, Inc.’s core values and commitment to DEI.

Utilizing AI for Proofreading and Modification

When you use AI in HR for job descriptions and job ads, you can do more than generate content; you can also ask AI to improve your job ads by proofreading, improving quality, and ensuring inclusivity. AI tools can identify errors, modify tone, and flag discriminatory language.

For example, you could insert your job ad draft and ask AI to:

Analyze this job ad. How can I make the language more inclusive?

Analyze this job ad. Are there any spelling or grammatical errors?

Analyze this job ad and flag any language that is biased or discriminatory.

Rewrite this job ad in a more casual and fun tone.

Rewrite this job ad so it's about 25% shorter.

AI Is a Game-Changer

Knowing how to use AI to write job postings can be a real game-changer. By leveraging the AI prompt examples for HR above, you can work smarter – not harder – and attract the right candidates.

iHire offers multiple AI-powered tools, Job Optimizer and Job Ad Builder, specifically designed for creating effective job ads. Our Job Optimizer carefully analyzes your content and offers actionable suggestions to enhance their performance, while our Job Ad Builder effortlessly generates comprehensive and captivating job ads in minutes. You can access both for free when you post your jobs with us.

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