Channel Surfing: Tailor Your Marketing to the Content Platforms You Use
NCBA Law Practice Management Blog
FEBRUARY 14, 2022
Probably the worst thing you can do in marketing your practice on social media is to use the same messaging on every platform. If you create one post, and publish that same exact post on each platform, it will land on one, or some, but seem tone-deaf on another. That’s because each social media platform is built on different audiences.
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