New York Attorney General Letitia James issued a consumer alert Thursday warning New Yorkers of deceptive gambling advertisements ahead of Super Bowl LVI on Sunday. It is the first major sporting event New Yorkers can bet on since the state legislature legalized online sports betting last month.

The press release cites a barrage of misleading advertisements that have flooded the state since legalization, including those for “risk-free bets” and “$1,000 welcome offers.” To combat the misinformation, the alert lays out several guidelines to better ensure consumer awareness. These include cross referencing sites with the Better Business Bureau, reading the fine print on promotional offers and a warning that gambling companies can suspend user accounts at their discretion.

James warned that “[o]nline sports betting companies that fumble their advertising to mislead New Yorkers can expect to hear from my office.

“The New York warning comes amid a surge of sports betting legalization nationwide. In 2018, the Supreme Court overturned the Professional and Amateur Sports Protection Act which had effectively made sports betting illegal in most states since 1992. Since then, betting has been legalized in 30 states and DC. In Ohio, Nebraska, and Florida, legislation has passed and legalization is pending as state governments plan how to roll out their systems. Legislation is also pending in five other states.

This wave of legalization has, however, left officials flustered as they try to regulate the new industry. Current statutes are simply inadequate to address online betting at this scale and has forced officials like James to address the problem themselves.

At the end of her press release, James listed a number of resources for New Yorkers facing a gambling addiction.