Pick Up Line: There Are Lots of Different Ways to Manage Reception in a Modern Law Firm

Speed of response and engagement is essential for starting legal consumers on the client journey.  If you don’t get to your leads quickly, you won’t have a chance to close them.  So, it’s important that, if someone calls your law firm, you pick up . . . or, have someone pick up for you.  That’s in part because 64% of law firms voicemails are never returned. 

 

But, most lawyers aren’t picking up the phones on their own.  And, traditionally, the answer for that was that the law firm would hire a receptionist, who sat in the exact same, physical space every day, while answered phone calls on the same, exact phone.  But now, you’ve got more options. 



You can still hire a full-time, traditional legal secretary or receptionist, who can sit at a desk and pick up the phone, sure.  But, VoIP phone systems can be used from any internet-ready device.  So, you could have that person work outside the office.  And, if you didn’t want to hire an employee to do this kind of work, you could look at a contractor, through a service like Fiverr or UpWork, who can also work outside the office on a VoIP system.  You could also utilize a virtual receptionist service, which would allow you to access contract receptionists, to whom you can provide an intake script.  That service could operate for you on a full-time basis, or could even offer after hours coverage, if you have a traditional receptionist in-house already. 

 

The point is, if you want to get your phone picked up ever time (which you should want to have happen), there’s a combination of services available that could cover you 24/7. 

 

. . . 

 

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