Marvel Studios and Stan Lee Universe have entered into a new contract for a 20-year authorization to license new merchandise in films, television, and theme parks with Stan Lee’s name, voice, and likeness. Stan Lee Universe is a venture between global kids media company Genius Brands International and POW! Entertainment, a media company, co-founded by Lee along with Gill Champion and Arthur Lieberman, in July 2020.” Stan Lee died in 2018 at the age of 95.
“It really ensures that Stan, through digital technology and archival footage and other forms, will live in the most important venues, the Marvel movies, and Disney theme parks. It’s a broad deal,” said Andy Heyward, chairman and CEO of Genius Brands.
“The audience revered Stan, and if it’s done with taste and class, and respectful of who he was, (uses of his likeness) will be welcomed. He is a beloved personality, and long after you and I are gone, he will remain the essence of Marvel,” he added.
– Excerpt from an article for Marvel Blog by Josh Ramos. Read the full article here.
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