Lawyers Hate Marketing But This Might Make Them Hate It Less
Above The Law
JUNE 25, 2025
Lawyers are some of the worst marketers on Earth. Not because they’re dumb, but because the skillset that makes a good lawyer rarely overlaps with sales. An attorney keeps their nose to the detail grindstone and if they find an extra minute they’d rather put it into the work than self-promotion. A lot of lawyers view the over-the-top billboard set as gauche — while refusing to admit they hum “800-888-8888” to themselves to go to sleep — but those firms understand th
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