Lessons from Aristotle: How to Write Persuasively and Build Your Personal Brand
Attorney at Work
MAY 2, 2022
Here’s how to use Aristotle’s rhetorical appeals — ethos, pathos and logos — to be truly persuasive in your writing. In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our website? This is an age-old question in legal marketing, and the answer is even older.
Let's personalize your content