Australia parliament passes media revenue sharing law News
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Australia parliament passes media revenue sharing law

The Australian Parliament on Thursday passed the “News Media Bargaining Code,” now requiring major technology companies subject to the law to share revenue with local Australia news organizations.

Members of Parliament proposed the legislation last December to address new challenges that the local news industry faces with the rise of global technology companies. The law mandates that corporations like Facebook and Google pay local news companies when local content is spread on their platforms.

The law faced significant pushback from technology companies while being debated in Parliament. Last week, Facebook implemented a ban on local media content in Australia in response but ultimately reversed the policy, explaining that they are pleased the Australian government has “agreed to a number of changes and guarantees that address our core concerns about allowing commercial deals that recognize the value our platform provides to publishers relative to the value we receive from them.”

One of the major amendments is the criteria for being subject to the law. The minister must now consider if the social media company already has existing contracts with local news organizations before requiring revenue sharing. The modified law also gives social media companies one month of notice before the law applies.

Australia Treasurer Josh Frydenberg called the passage a “significant milestone” and stated that “the legislation will help level the playing field [and] see Australia news media businesses paid for generating original content.”