Connective Tissue: How LegalTech Influences Legal Marketing
Here's how you can use a broad swath of technology to assist your client development.
It’s really tough to market a law firm effectively these days, without implementing technology in some way.
So how do you use a broad swath of technology to assist your client development?
We brought noted business development consultant, Steve Fretzin, onto the Non-Eventcast podcast, to discuss.
Steve kicked things off by talking about his backstory – Steve actually survived a plane crash. It’s true! (2:05)
After that, Steve discussed how important it is to use technology to leverage existing relationships for business growth for law firms (13:07). Next, Steve addressed the necessity for law firms to use scheduling tools (14:29).
Steve also covered the viability of customer relationship management softwares (CRMs), which are quickly becoming indispensable business management tools for law firms (23:17).
Finally, Steve talked about how law firms should be looking to employ workflow management tools in their practices (27:20).
If you’re wondering how legal technology can support business development in a law practice, look no further than this episode!
Feel free to also check out our Business Development: CRM And Communications Special Report for more on the latest resources. (The Non-Event is supported by vendor sponsorships.)
Jared Correia, a consultant and legal technology expert, is the host of the Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers.
