You Will Never Forget This Lawyer's Name After This Ad
If only the ad could mention his name another 10 or 12 times...
We’ve covered some impressive feats in legal advertising over the years. We knew the Texas Law Hawk long before Taco Bell. Jamie Casino ran a fiery hardcore ad during the Super Bowl. Daniel Muessig ran an epic ad telling potential clients that he “thinks like a criminal.” Muessig started a five-year prison sentence last year so… truth in advertising!
But everything’s flashier in New Orleans, where Juan LaFonta has a new ad and you will absolutely remember his name.
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The key to advertising is repetition and they’ve nailed it. An hour after watching this I caught myself muttering, “Juan LaFonta, Juan LaFonta…”
Joe Patrice is a senior editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email any tips, questions, or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news. Joe also serves as a Managing Director at RPN Executive Search.
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