Trademark Basics, Halloween Special: Tips and Tales From the Trademark Crypt
Broadcast Law Blog
OCTOBER 25, 2016
In 1984, the manufacturer of GATORADE ® beverages decided to use the slogan “Gatorade is Thirst Aid.” million in damages (which was reduced to $678,302 on appeal) and $16.8 million in punitive damages (which was reduced to approximately $4.1 In any event, a jury awarded Big O $2.8 million on appeal).
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