article thumbnail

Trademark Basics, Halloween Special: Tips and Tales From the Trademark Crypt

Broadcast Law Blog

The owner of the THIRST-AID ® mark filed a trademark infringement claim and ultimately was awarded in excess of $10,000,000 in damages. Due diligence means more than running a trademark search. million in damages (which was reduced to $678,302 on appeal) and $16.8 Running Down All Potential Impediments. million on appeal).